Humour me with a quick experiment: run a Google search for the keywords “yd refund” or “yd refund policy“. If your search results are anything like mine, you’ll see a blog post written by Adam Jaffrey on 8 Jan 2010 in the top few results (it’s called Start your complaints at the top | by Adam Jaffrey).
My blog post ranks higher than Yd’s website in Google Search.
Continue reading “My blog ranks higher than a retailer’s website in Google Search”
Vending machines are the new (or are they the interim?) distribution channel for DVD rentals. Market leader Oovie—which was bought by Hoyts in 2009—and market challenger Video Ezy Express are battling for the business of Aussie movie renters.
But are they fighting the wrong fight?
Continue reading “The future of DVD rentals”
Today is my first day of a 3 month internship with Taboo.
Taboo is an awesome marketing agency in South Yarra which specialises in creative, innovative and youth oriented campaigns. They are well known in the industry for the great work they produce, which is reflected by their long list of big clients. Internships at Taboo are highly sought after and are very difficult to come by.
Continue reading “How to get an internship: persevere, work hard and follow up”
It’s really not necessary to buy Twitter followers. I recently bought over 60,000 (fake) Twitter followers and it didn’t achieve anything.
But just in case you cannot help yourself, here are a few tips:
Continue reading “Tips for buying Twitter followers”
I’m currently running an experiment in which I’m attempting to buy Twitter followers. I’m doing this for two reasons:
- to test whether these purported Twitter follower buying services actually work; and
- if I am able to successfully buy followers, to test whether these new (read: fake) Twitter followers will impact my real life, in any way.
I received some interesting feedback in the comments of my previous blog post pertaining to this issue. I’d like to elaborate on some of the issues which were highlighted.
Is buying followers a violation of Twitter’s Terms of Service?
Continue reading “Buying Twitter followers, the legal and ethical implications”
If money can’t buy happiness, what can it buy?
Studies have shown that money can’t buy happiness. But can it buy popularity? Can it buy influence? These are questions I’m attempting to answer in an experiment I’m running.
So … it turns out you can buy Twitter followers. It’s actually pretty easy. Now, there are a lot of “professional” Twitter follower buying services out there, but I’m opting to lash out on the $5 online marketplace, Fiverr. I chose to use Fiverr for a few reasons:
Continue reading “How $15 will make me the most popular marketing student ever”
Follow these steps to disable comment moderation in WordPress.
In your WordPress admin dashboard, go to:
> Settings > Discussion > Before a comment appears
Continue reading “How to disable comment moderation in WordPress”
Customers have changed.
In the past, sales reps would be tasked with “solution selling“—i.e. being adept at discovering customers’ needs and selling them solutions to those problems. In other words, the sales rep would ask the customer questions to diagnose their problem (need diagnosis) and would “sell” them a product that their company produces which provides a solution to the customer’s problem (need fulfilment).
But in recent times, customers require less help from salespeople to find solutions to their problems. This is likely because:
- the wealth of information available to customers has multiplied exponentially;
- the access to such information has become ubiquitous [in Western nations] (predominantly due to the internet); and
- customers have become increasingly dexterous at researching, curating and analysing information.
The result of these developments is that customers are able to self-diagnose problems and research solutions themselves.
Why does this matter?
Continue reading “Delivering value in the Information Age”