Search engine Yahoo! has copped a fair smacking over the years from major competitor Google, and more recently Microsoft’s Bing.
Yahoo!’s search has been steadily on the decline for years, and it seems that currently their only successful products are Yahoo! Answers and photo sharing site Flickr. Speaking of Flickr, 2 years after Flickr was acquired by Yahoo! they changed the logo adding a “from Yahoo!” subscript on it’s right hand side; causing a backlash from users.
But if there ever was a bad time for negative publicity, this is it.
Off the back of this week’s announcement that Google is rewarding all of their employees with a bonus and 10% pay rise, today news breaks that Yahoo! is rumoured to lay of over 20% of their employees.
Yahoo! just can’t seem to catch a break. Check out the must read “What Happened to Yahoo” by Y Combinator‘s Paul Graham.
Try typing “fin” into Google. See what happens?
The top link (non-sponsored, I might add!) leads to the Australian Financial Review website. Some great work on the SEO front by the guys down at the Australian Financial Review: or more colloquially known as “the Fin”.
It’s an interesting keyword to aim for though; as I’m not sure how much traffic you’d be hoping to draw from Google searches of the word “fin”. Still a valiant effort, however, polling top result even above the Wikipedia article explaining the conventional fin.
Also notable: The Australian Financial Review did not poll on the first page of either Bing or Yahoo! searches for the keyword “fin”. Very intriguing!