A somewhat cynical analysis of our emerging young stars:
How music labels manufacture a ST★R.
Follow these six simple steps:
- Find a confident sixteen y.o. boy.
- Give them this hair-cut.
- Write a catchy pop tune for them to sing thousands of times.
- Market the shit out of them to ten-sixteen y.o. girls.
- Sell a but-load of merchandise (since no-one pays for music any more).
- Count your cash.
Don’t forget to drop them when the cash trail runs dry. They’ll eventually be forgotten and join the halls of one-hit-wonders.
It worked for these once-stars (remember them?):
And more recently, introducing:
But hey, I’m sure it’s good while it lasts. I expect it pays very well, in fact probably more than anyone I know will ever earn!
Update: I had to alter some of the text in this post as it was giving me SEO ranks for unwanted keywords…
Update 2: For a much more insightful analysis of why Justin Bieber has been successful check out Why you need to be following Justin Bieber by Julian Cole.