As a contrary to the When Advertising Fails series I’ve begun, I’m also going to make comment on advertising success stories in a series entitled When Advertising Prevails.
The first is an advertisement by McDonald’s from the Melbourne Herald Sunon Sunday, April 4, 2010 (Easter Sunday). This was the first day of the end of Eastern Standard Daylight Savings Time.
I thought this ad was quite clever and a nice play on current events. At least they’re keeping their advertisements fresh and new.
A much more successful ad than the Labour Day ad produced earlier in March this year by the TAC.
Advertisement Effectiveness: 7/10 (for originality, simplicity & intriguingness [if that’s a word?])