Strategy Director at branded podcast agency Wavelength Creative
Vending machines are the new (or are they the interim?) distribution channel for DVD rentals. Market leader Oovie—which was bought by Hoyts in 2009—and market challenger Video Ezy Express are battling for the business of Aussie movie renters.
But are they fighting the wrong fight?
YouTube cares, not just about protecting your copyrighted material; but also about spreading joy through what they’ve coined “progressive rights management“.
Digital rights is more than just protecting copyrighted material; it’s all about the ecosystem of digital sharing.
In a world where piracy is abundant, this is a step forward in opening up content creation and sharing; whilst giving the content creators’ choices about how their content is used.