Welcome to the 1st post of When Advertising Fails.
The following advertisement was taken from my local paper a few weeks ago, the Whitehorse Leader. It illustrates how a low budget can cost greatly in effectively delivering your message. The lack of budget being the lack of colour in the ad.
Below, is how the Fire Danger Ratings are expressed effectively on the Country Fire Authority (CFA) website.
The lesson to be learned: don’t skimp on the budget when advertising. Or if you must, at least review the ad prior to it going live. The lack of colour in said advertisement renders it virtually useless.
Advertisement Effectiveness: 3/10 (for lack of proofreading)