Strategy Director at branded podcast agency Wavelength Creative
In the words of Metro Trains:
If you’ve been hiding under a virtual rock, here it is: goo.gl/CkrT4 Metro says: don’t be dumb. #dumbwaystodie — Metro Trains (@metrotrains) November 16, 2012
So what’s it all about?
Dumb Ways to Die is a YouTube video and song which delivers a train safety message in an innovative way. It features cute singing and dancing characters dying in a multitude of ways to illustrate that getting hit by a train is a “Dumb way to die”.
YouTube cares, not just about protecting your copyrighted material; but also about spreading joy through what they’ve coined “progressive rights management“.
Digital rights is more than just protecting copyrighted material; it’s all about the ecosystem of digital sharing.
In a world where piracy is abundant, this is a step forward in opening up content creation and sharing; whilst giving the content creators’ choices about how their content is used.