Opinion: Dumb Ways to Die


In the words of Metro Trains:


So what’s it all about?

Dumb Ways to Die is a YouTube video and song which delivers a train safety message in an innovative way. It features cute singing and dancing characters dying in a multitude of ways to illustrate that getting hit by a train is a “Dumb way to die”.

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YouTube and copyright, what you didn’t know!

YouTube cares, not just about protecting your copyrighted material; but also about spreading joy through what they’ve coined “progressive rights management“.

Digital rights is more than just protecting copyrighted material; it’s all about the ecosystem of digital sharing.

In a world where piracy is abundant, this is a step forward in opening up content creation and sharing; whilst giving the content creators’ choices about how their content is used.