Strategy Director at branded podcast agency Wavelength Creative
These days, technology personalities get more clout and stardom than traditional ‘celebrities’. Tech folks are the cool folks now. Geeks are the new rock stars.
This is evidenced by popular events like TED and SXSW, where ideas and intelligence reign supreme. In fact, SXSW Interactive eclipsed the popularity of SXSW Music many years ago. Conference attendees are more excited by disruptive start-ups than they are mainstream music!
Okay, so I’m one day late on the anniversary of my blog. Deal.
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It was merely 6 months ago that I purchased the domain http://whoisadamjaffrey.com/ and posted my 1st blog post. Way back on December 7th, 2009 I posted the goal of my blog, being:
My Goal:
To provide a current, relevant and interesting analysis of Marketing, Entrepreneurial, Technological & Current Affairs topics.
To do this I will keep posts to a minimal length, and only write about thought provoking topics. These will generally be inspired by other blogs, podcasts & my own observations.
I believe that 6 months (and 24 blog posts) later I’ve made many inroads into this. However, I still need to work on keeping my”posts to a minimal length“!
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So, on the 6 month anniversary of Who Is Adam Jaffrey?, I wanted to say a massive thank you to those who’ve ever read my blog; and an even bigger thank you to those who’ve commented and provided feedback. As a young blogger, it’s not easy to continue to pump out regular, insightful (well, I think) content when you don’t know who/if anyone is reading!
Please, leave a comment here to let me know who you are, why you read my blog and any feedback you have.
And please, subscribe via email or RSS!
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I feel I need to write a post about something which has been bothering me for a while. It is about the (mis)use of the word innovation.
Many people talk about innovation and innovative new products. What I struggle to deal with is: most of what people label as innovative is really just an improvement on an existing product. What many organisations and media commentators think is so innovative is really just ‘features and benefits’.
Simon Sinek (author of Start With Why) claims that:
“Real innovation changes the course of industries – if not society.”
Examples include: the microwave, the fax machine, locomotion, the light bulb, iTunes, the internet, flight.
Do you agree?
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Simon Sinek is the author of Start With Why. Listen to an interview with him on the Marketing Over Coffee podcast (iTunes link), in the episode titled Special Interview with Simon Sinek, author of “Start with Why”. You can also view his keynote in this TED talk.
Welcome to my 1st blog post.
My name is Adam Jaffrey (as the URL suggests) and I reside in the suburb of Nunawading, which is in the eastern suburbs of Melbourne VIC, Australia. I’m a Commerce/Science student studying at Monash University in Clayton VIC, Australia. I’m currently planning to pursue my major studies in marketing, which backs up my very strong sales background.
This blog serves as a point of contact to me for potential employers, other marketers, entrepreneurs & the like. That’s why http://whoisadamjaffrey.com seemed an appropriate domain choice.
Before beginning, I’d like to acknowledge a trap of the blogosphere:
Blogging. Never before have so many people with so little to say said so much to so few.
My goal for this blog is:
To provide a current, relevant and interesting analysis of marketing, entrepreneurial, technological & current affairs topics.
To do this I will keep posts to a minimal length, and only write about thought provoking topics. These will generally be inspired by other blogs, podcasts & my own observations.
Feel free to email me any suggestions.
Enjoy!
