The second instalment to the When Advertising Fails series is somewhat shocking to me considering the organisation who produced it.
The newspaper print ad was taken from the Melbourne Herald Sun on Labour Day this year (Monday, March 8, 2010) and features an awareness campaign about driver fatigue. It was produced by the Transport Accident Commission (TAC) and what disappointed me specifically was that TAC campaigns are usually very hard-hitting, emotive and effective. They’ve dropped the ball on this one.
Fatigue may kill on the roads, but a bland advertisement definitely fatigues your brand.
Advertisement Effectiveness: 2/10 (for lack of impact)