Delivering value in the Information Age

Customers have changed.

In the past, sales reps would be tasked with “solution selling“—i.e. being adept at discovering customers’ needs and selling them solutions to those problems. In other words, the sales rep would ask the customer questions to diagnose their problem (need diagnosis) and would “sell” them a product that their company produces which provides a solution to the customer’s problem (need fulfilment).

But in recent times, customers require less help from salespeople to find solutions to their problems. This is likely because:

  1. the wealth of information available to customers has multiplied exponentially;
  2. the access to such information has become ubiquitous [in Western nations] (predominantly due to the internet); and
  3. customers have become increasingly dexterous at researching, curating and analysing information.

The result of these developments is that customers are able to self-diagnose problems and research solutions themselves.

Why does this matter?

Continue reading “Delivering value in the Information Age”

Attitude

I’ve been listening to a podcast recently by a motivational speaker/sales training coach by the name of Zig Ziglar. I came across this quote and believe it to be quite true:

“You’re not going to change anybody else, until you change you; everything really does begin with you.” – Zig Ziglar

Check out the video it came from below. You can also access the podcast here.