A recent study has shown that online social networking sites (Facebook, in particular) reflect users’ actual personalities, not self-idealisation. The paper (published in the journal Psychological Science) suggests that people do not use their online social networking profiles to promote an idealised virtual identity; but instead use them as a platform in which to express and communicate their real personality authentically (Back et al., 2010).
When it comes to online social networking sites, it really does hold that:
So, what does this mean for marketing and marketers?
This button appeared at the top of my Facebook home page (News Feed) today:
Yet another attempt by Facebook to take over your internet. With the recent implementation of their Open Graph protocol (those “Like” buttons you’ve been seeing on every website you visit), and continued rumours of geo-tagged statuses & Facebook virtual money/credit tokens; Facebook really are making a strong push to have a presence on the web FAR beyond http://www.facebook.com/.
Online, it’s Facebook vs Google for the control of your web experience.
Mobile, it’s Apple vs Google for control of your mobile experience.
I’m not quite sure who I’m rooting for, but it’s sure going to be exciting for consumers. After all, in a competitive open market, the consumer always wins!