These days, technology personalities get more clout and stardom than traditional ‘celebrities’. Tech folks are the cool folks now. Geeks are the new rock stars.
This is evidenced by popular events like TED and SXSW, where ideas and intelligence reign supreme. In fact, SXSW Interactive eclipsed the popularity of SXSW Music many years ago. Conference attendees are more excited by disruptive start-ups than they are mainstream music!
Continue reading “Geeks are the new rock stars”
Did you mean: Adam Jaffrey
For years I’ve been dealing with people spelling my name incorrectly.
I find it’s a problem within many organisations I deal with; their employees lack any attention to detail. Spelling a customer’s name 100% correctly is 100% THE MOST IMPORTANT THING when it comes to customer service. This is even more important when the customer explicitly gives your the correct spelling, or when it is easily obtainable. Countless times I’ve found myself spelling out my surname, letter-by-letter, and find the attendant has still spelled it incorrectly – they simply don’t listen!
Additionally, when dealing with organisations who (make the mistake to) outsource to India/Indian cultured countries, it is not acceptable to address European/Westernised cultured customers by their surname! This may be the norm in Indian cultures, but immediately shows your customer you don’t care about them and know nothing about their culture when you address them incorrectly. I don’t ever want to hear the words “Hello Jaffrey” again.
For those concerned, my name is spelled:
NOT any of the common misspellings:
I even got this once, after explicitly spelling my name to the service attendant:
Aside from this post being a rant of me whinging about my pet hate, it’s also being used as a test:
I’m trying to use this post as a net to catch any misspellings of my name people may use in search engines. I’m currently not all that fluent with proper SEO techniques, but I’ll give this a go.
So if you were looking for Adam Jaffrey and spelled it wrong, take note, not only for me but for all customers you deal with in the future.
And now that you know how to spell my name, drop me an email and find out what I can do for your business!