WorldCard Moble app review

Disclaimer: The following is a paid post, funded by Penpower Inc. However, the app has been reviewed impartially.

iPhone app review
App name: WorldCard Mobile – business card reader & business card scanner
Developer: Penpower Technology Ltd.
Version: 3.0.0
Price: $7.99 AUD ($5.99 USD)

WorldCard Mobile (iTunes link) is a business card scanning app for the iPhone. While business card scanning apps are not a new idea (they’ve been around on old Nokia smartphones for years), for those who are new to this technology, here’s a rundown. You take a photo of the desired business card with your smartphone, then the app’s super smart technology analyses it’s data using optical character recognition (OCR)and creates a new contact with the information it deciphered. WorldCard Mobile, like other business card scanning apps, helps to reduce the burden of manually copying text from business cards to digital contact information.

Whilst there are many business card scanning apps on the market (there’s at least four others on iTunes) WorldCard Mobile differentiates itself by providing great OCR software. The app is produced by Penpower Inc. who has been fine-tuning their OCR software for years with physical versions of the same technology (see WorldCard by Penpower). From the trials I conducted, it recognised most text fields correctly the majority of the time (Update (30/12/10): A spokesperson from Penpower Inc. informs me that whilst the OCR is not 100% accurate, Penpower strives hard to to improve their OCR technologies. While their competitors are using OCR technology from 3rd parties, Penpower’s OCR is their core technology.)

Another benefit is that when the app does not recognise fields correctly, you can crop out a portion of the original image for re-recognition (which usually fixes the problem). The app also stores all scanned cards in a nifty Card Holderwith cover flow view.

The name WorldCard is significant because the app can function remarkably to recognise text in 7 different languages, including: English, French, German, Italian, Spanish, Portuguese and Dutch.

Another great feature the app provides is the ability to scrape contact information out of an email signature. All you have to do is highlight the contact signature within Mail, hit copy, and press Signature within WorldCard Mobile. The app automatically grabs the text from your iPhone clipboard and can create contact data right from that screen.
The other feature which I really like is used when in scanning mode. Right next to the capture image button is a shake reduction button. What this does is waits until the camera is held steady and then takes the photo automatically – genius.

WorldCard Mobile does what it says it does relatively well. On occasion the app would have trouble recognising some characters which I found most prominent when the text was small, an obscure field (i.e. a Twitter handle) or the original scan was blurry. Speaking of obscure fields, the app is limited to only recognising the following types of information: name, company, department, job title, phone, mobile, fax, email, website URL, address and a contact photo.

The camera shake reduction works well most of the time, except for if the image is out of focus to begin with as the shake reduction seems only to wait until the device is held still before capturing the image. A better way to activate the shutter automatically would be to wait until the image is in focus. Maybe this could be improved in a future update?

Something that’s aesthetically out of touch too, is that whilst the app is rendered for the iPhone 4’s Retina display, some icons and images within the app are still in low-res. Additionally, whilst using the app I get the idea that the image on the home screen is a stock photo. I’d rather see a little more originality here.
Also, the app doesn’t have multi-tasking support which means you lose any unsaved data if you happen to switch apps. This needs to be fixed in the next update.

Also, just to be pedantic, I’d like to see a more minimalistic icon for the app!

Nonetheless, WorldCard Mobile does what it aims to do with minimal effort. With some of the best OCR software I’ve seen in action, the ability to crop out fields for misread text and the app’s Card Holder with cover flow view, WorldCard Mobile gets the job done.

Priced a little on the high side (at $7.99 AUD), you can grab yourself arguably the best OCR technology available on the iPhone today.

You can check out the full WoldCard Mobile on the App Store, or test it out free with the lite version (limited to saving just a few cards).

When Advertising Fails – Part 3

In a recent developer conference, Apple previewed it’s new iPhone OS 4 (some really cool stuff coming, definitely worth checking out). At this event, they announced that there are now over 185,000 Apps available on the App Store for iPhone and iPod touch, including an additional 3,500 iPad Apps. This event took place on April 8, 2010.

Yesterday (April 22, 2010) I caught a glance of a Telstra brochure which was an insert to yesterday’s Herald Sun. On the back page was an advertisement for iPhone. As always, it was well designed and visually stunning, however it was vastly incorrect on a major detail – the number of Apps:

Sorry Telstra, but your lack of attention to detail has landed you this edition of the When Advertising Fails series.

As a side note, the App Store has had in excess of 100,000 Apps for almost six months. It was originally announced in an Apple press release on November 4, 2009!

Advertisement Effectiveness: 5/10 (for lack of attention to detail)

Wolfram|Alpha finds the answer

Wolfram|Alpha is a mathematical computational knowledge engine. Instead of searching the web and returning links like a conventional search engine, it generates output by doing computations from its own internal knowledge base and publicly available data then expresses it in a structured and intuitive manner. It really is quite amazing. Make sure you check out the introductory video, it’s something you do not want to miss!

Back in 2009, Wolfram tested their mobile optimised website as a trial for their iPhone App. Upon the release of the iPhone App shortly thereafter, they pulled the mobile website from free use and were controversially charging in excess of $50 for the Wolfram|Alpha iPhone App! This staggering price was clearly not a successful strategy and failed dismally.

However, over the past few days Wolfram has re-evaluated their strategy and decided to drop the price of their iPhone App. The price drop comes as Wolfram release their new iPad formatted App which comes at the same low price. Also, the mobile website is back!

The announcement comes as Wolfram is uncharacteristically offering to refund the cost of the App to customers who are unhappy with their original purchase. It’s not unusual for companies to amend their pricing strategies, however it is odd for one to offer refunds to customers who paid the high release price. Visit to claim the refund.

Commentary: Kudos to Wolfram for acknowledging their fault and fixing the problem. This is a great way to rebuild broken customer relationships, and gain new ones (I bought the discounted App!). Toyota could take a leaf out of the Wolfram|Alpha book next time to avoid their PR nightmare!

Check out Wolfram|Alpha at or try the search box below: