When Advertising Fails – Part 3

In a recent developer conference, Apple previewed it’s new iPhone OS 4 (some really cool stuff coming, definitely worth checking out). At this event, they announced that there are now over 185,000 Apps available on the App Store for iPhone and iPod touch, including an additional 3,500 iPad Apps. This event took place on April 8, 2010.

Yesterday (April 22, 2010) I caught a glance of a Telstra brochure which was an insert to yesterday’s Herald Sun. On the back page was an advertisement for iPhone. As always, it was well designed and visually stunning, however it was vastly incorrect on a major detail – the number of Apps:

Sorry Telstra, but your lack of attention to detail has landed you this edition of the When Advertising Fails series.

As a side note, the App Store has had in excess of 100,000 Apps for almost six months. It was originally announced in an Apple press release on November 4, 2009!

Advertisement Effectiveness: 5/10 (for lack of attention to detail)

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